About the project
Rayo is Bauer Media's audio platform, where listeners can enjoy live radio, podcasts and shows from stations like KISS, Magic and Absolute Radio.
Over time, the web experience had fallen behind the mobile app and was built on an older platform that needed replacing.
This project was an opportunity to modernise the experience, introduce a single Rayo Player for all audio content, and create a more consistent experience across web and mobile.
The Outcome
The redesigned homepage, For You, Radio page and navigation improvements are currently in build, with ongoing checks alongside the development team ahead of launch as part of the phased Helix Web rollout.
3 quick wins already shipped from testing: prompt messaging, Rayo For You panel value, and pinning.
Once live, success will be measured against the original problem: increasing the proportion of homepage visitors who log in, and improving scroll depth and engagement beyond the 25–35% seen in the original analytics.
This project also shaped how we approach data-led design decisions across a 9-market rollout — more on that in the full case study.
Feel free to look at the full case study for a more in-depth look at this project.
