Industry

Broadcast

Client

Sky

Sky Q Profiles / Mobile & Web

Main Project Image

About the Project

Sky Q is commonly used by multiple people within the same household, which often led to mixed recommendations, shared watch histories, and confusion around features like "Continue Watching." The challenge was to introduce personalisation into a shared, living-room environment — without adding friction to the experience.

Large Project Gallery Image #3

The Outcome

The concept was well received by stakeholders and validated as a clear solution to household-level personalisation. Due to shifting organisational priorities, the feature wasn't progressed to build — but the research and design work gave Sky a strong, reusable foundation for future personalisation initiatives. Feel free to look at the full case study for a more in-depth look at this project.

Full Case Study